[vc_row][vc_column][vc_single_image image=”36995″ img_size=”1200×500″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=” http://brainsells.co/project/axia-college-direct-mail-04″][/vc_column][/vc_row][vc_row][vc_column]

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The Research

[/vc_column_text][vc_empty_space height=”1px”][vc_column_text]Ten years after the advent of online universities, many community colleges still did not offer their courses via the internet, and very few offered a complete associates degree online. Research uncovered a demand for online education among students currently attending campus-based community colleges.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”10px”][vc_column_text]

The Strategy

[/vc_column_text][vc_empty_space height=”1px”][vc_column_text]The strategy for this campaign focused on informing recent high school graduates and current community college students that they had an online option. The primary messages were: Yes, you can earn your college degree and there is a better alternative to the campus-based college or university you are currently enrolled at. Because many of these students could be reached through the local (low-resolution) college newspapers, most of the ads were black-and-white and all-type.  The tone of the ads and fast-paced radio spots was purposely bold and somewhat playful.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”10px”][vc_column_text]

The Results

[/vc_column_text][vc_empty_space height=”1px”][vc_column_text]The campaign was launched right after Axia College was founded in March of 2004. By September of 2006, they were the largest, and fastest-growing two-year college in the U.S. with more than 50,000 students. When the campaign began, lead volume overwhelmed the capacity of their enrollment advisors, and remained healthy for two years.[/vc_column_text][/vc_column][/vc_row]